Sept. 28–29,
2026

September Work(shop)®
Leadership Excursion

Sonoma,
CA
In partnership with
September 28–29, 2026 Sonoma, CA September Work(shop)® September 28–29, 2026 Sonoma, CA September Work(shop)® September 28–29, 2026 Sonoma, CA September Work(shop)® September 28–29, 2026 Sonoma, CA September Work(shop)® September 28–29, 2026 Sonoma, CA September Work(shop)® September 28–29, 2026 Sonoma, CA September Work(shop)® September 28–29, 2026 Sonoma, CA September Work(shop)® September 28–29, 2026 Sonoma, CA September Work(shop)®

The hardest part isn't knowing what to build, it's getting everyone behind it. A two-day gathering of forty business leaders who are pushing to make design more impactful inside their organizations.

Programming is intentionally conversation-first, no stage, no audience. Expect surprise elements, marquee voices to spark debate, and a room that feels more like a working session than a conference.

Dates

September
28–29, 2026

Location

Sonoma,
California

Theme

We're exploring coalition building. Design is often the easy part. Building the coalition, that's where it gets hard. We'll bring together voices across business, the arts, and politics to share how they think about coalition building: what it takes, what breaks it, and what makes it last.

Structure

We are bringing together a small group of people we genuinely admire, 40 leaders from across industries and disciplines, for two days of good conversation, good food, and the kind of thinking that's hard to do when you're in the middle of it all.

The Stravrand Hotel

Immerse yourself in the surroundings, and the people. Small-group sessions and built-in community time create the conditions for real connections and the kind of idea exchange that only in person can do.

About our Partner

Design Better

Design Better is a podcast and creative leadership platform hosted by Aarron Walter and Eli Woolery. Through in-depth conversations with founders, designers, and creative leaders, the show explores the craft, culture, and decisions behind the work we admire.

Together, they explore what it takes to lead with intention — how to build trust, navigate complexity, and create the conditions for design to drive meaningful business outcomes. Their conversations have shaped how a generation of leaders approach their craft.

There are two ticket options. The first reserves a spot at the Stavrand hotel. The second lets you book your own accommodation nearby, a hotel or Airbnb of your choice. All tickets include meals, programming, a wine tasting, a sit-down three-course dinner, and all of the surprises we have planned.

No problem, here are a few nearby alternatives we recommend:
Dawn Ranch
Highlands Resort

All tickets are nonrefundable. Given the limited number of spots available, we're unable to offer refunds once a purchase is made.

Reach out to brandon@september.works and we'll get back to you.

We miss seeing you in person. This is our excuse to fix that and a chance to bring design leaders together to think deeply about topics that are critical to evolving and building out craft.